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Our Story

s.e.d. (Smile Every Day Clothing) has been brewing for quite some time!

With two young kiddos, Stephanie started to think about what core values were most important to instill in her children. This train of thought brought her to the four values of s.e.d. Our goal is to live by and teach one another: 

To SMILE: Always find your smile! A smile can change your day for the better and perhaps someone else's too.

To be KIND: We define this word in our house regularly. Be friendly and considerate to spread more kindness!

To be GRATEFUL: Realize that how lucky and fortunate we are to have our health, friends, family, and so much support. Others may not be as fortunate, so we must try in every way to help.

To be POSITIVE: Life is hard, and we are faced with challenges every day. However, it's up to us to choose how we look at those challenges. I want to show myself and my kiddos how to look at the positive side of circumstances, no matter how difficult it may seem in the moment!

s.e.d. is not only a clothing brand but a way of life. It is our mission to inspire Smiles, create Kindness, encourage Gratitude, and believe in the power of Positivity. So make sure to wear smile every day!