Starting a fashion line sounds super glamorous right?
It’s really so much more than just deciding what looks cute. Building a clothing brand requires a ton of:
One of the most important steps in the creation process is called: sourcing.
Sourcing is the selection of fabrics and should take place approx. 6-18 months BEFORE the product launches to the public.
There's a handful of trade shows that now offer exclusive sourcing exhibitions.
A few times a year, s.e.d. owner, Stephanie, travels to these special events and meets with several fabric/textile manufacturers. These fabric vendors are from all around the world!
Beyond just the fabrics, there are also clothing details to consider. Zippers, buttons, elastic - these are all extra design components that need to be ethically sourced, as well.
s.e.d. searches for high-quality fabrics to create all of our clothing, because that's what will give you a luxurious athleisure product.
On Feb. 10, Stephanie will travel to Vegas for a sourcing trade show for our newest clothing collection. And she wants to know:
What type of fabric do YOU want in our next line of s.e.d. shirts?
Keep a look out for some behind-the-scenes footage on our social media :)